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Writing for the Web

Research has shown web users generally prefer writing that is concise, easy to scan, and objective in style. This course will explain and demonstrate how to incorporate these and other attributes into your design, or redesign of web content. Doing so requires some trade-offs and some hard decisions, but the results will be positive.

Study results have demonstrated that as compared with original-site users, users of rewritten sites according to these guidelines reported higher subjective satisfaction and performed better in terms of task time, task errors, and memory. Implication for website writing and design are also discussed.

Software:

None

Category:

Web Design


Table of Contents

Section Captions Length
Part I: Content [Closed Caption] 09:31
Part II: Formatting [Closed Caption] 08:01
Part III: Layout, Software and Hardware [Closed Caption] 09:28


A GatorLink username and password and Adobe Flash Player are required to view the tutorial files. For the captioned version of the tutorial, click the CC icon.